Ecommerce Strategies is most important thing in any company. Nowadays, we see more and more traditional companies take a leap of faith and open an e-shop along with their brick and mortar one. For the upcoming years the ecommerce economy is expected to continue growing rapidly, so it’s safe to say that it is a great opportunity for success and sustainability for today’s store owners. Yet, building an eshop doesn’t mean that you will automatically have a successful online presence , you have to make some Ecommerce Strategies that will helps to drive sales. Your competitor is just a click away and that means if customers don’t immediately like what they see, they will turn to the next promising eshop in a matter of seconds.
What makes the ecommerce game even harder is the longer presence of the big gamers. Those are the ecommerce strategies behemoths that entered the game way earlier than you and have invested huge amounts of money. They have already tested different marketing methods and now know all the best practices, making it so easy to make a profit online.
Of course, you cannot turn back time, nor magically tons of money. But there is something you can do to grab your share of the ecommerce pie: Offer what the big guys cannot. Being different and walking the extra mile to take proper care of your customers can lead to great relationships and consequently sales.
So, here’s a list of five ecommerce strategies you can start implementing today to differentiate your business and make a notable online presence, without hurting your budget.
As big stores get very general broad trying to serve every need, sometimes they can be chaotic and tiresome for the client who is looking for one thing specifically. An ecommerce business focused on a niche market can better serve a customer who just wants to do his business without wasting time, browsing unrelated categories. Therefore,traditional companies can concentrate exactly on offering a very specific range of products. To give a solid example, one of our clients offers frozen yogurt for dogs! What they did was to take a popular trend (frozen yogurt) and sell it to the dog lovers’ community, satisfying the want to give your pet friend quirky treats you love. And as it is a very unique business, they get to appear very first in the Google results, ensuring more traffic.
Invest in personal relationships
Having a light, personalized, and casual tone in your communications actually boosts conversions and brand loyalty. In fact, Gartner predicts that by 2018, B2B companies with effective personalization on their e-commerce sites will outsell by 30% competitors without the same level of personalization. Big companies, no matter how friendly their employees are, will always be seen as “big companies”. Today there is a shift in encouraging shopping at indie retailers in a try to help the local markets plus the trend to feel unique. You can take advantage of this by investing in cultivating personal relationships with your clients. Take the extra step to pamper your new customers and make the returning ones feel like loved friends.
Offer Alternative Payment Methods
Not everyone is comfortable with giving their credit card information online. On the contrary especially in smaller communities- many are very skeptical to try it. Small ecommerce businesses that are not yet a trusted name in the market, can offer the option to “pay on delivery” and make those hesitant customers feel at ease.
Another option a smaller company can offer is “pick-up from a physical store” instead of home delivery. Customers get to actually see what they’re buying and ask questions a real person answers questions they may have, having benefited from a more personal experience. Plus, they get to save-up on shipping fees, which can be very forbidding for small orders or heavy products.
Social Media Marketing
While the great number of “likes” and “followers” a large e-commerce company has can be intimidating for a small traditional company, the interaction that happens via niche businesses is daily and personal. Many customers prefer a small business that cares and takes the time to immediately respond even to the most trivial of queries, through a channel they daily use like Facebook Messenger, than an impersonal big company.
For small medium companies billboards or tv-ads are completely out of the question. Marketing through social media channels can wonderfully accommodate their budget limitations. Facebook ads are a great example where you can adjust and you can create affordable campaigns according to your budget. With proper tracking you can see what works and what not and invest your marketing dollars there. For faster results when your fan base is low, try advertising to the friends of your Facebook Page’s fans, as it adds credibility and those are the most likely to press the “like” button.
Automate processes with an ERP
Budget is something that big companies usually have in abundance, while small and medium businesses strive to use every penny in the most productive way. Cutting expenses from one sector department and giving it to another can give a great boost. And because time is money -especially in business- freeing up time by automating processes can be a
life-saver. Thus, a small business company using a cloud-based inexpensive inventory
management can see great benefits.
One of the most known benefits of moving to the cloud is the lower cost. Cloud computing spares companies the time and money-consuming processes of installation and maintenance, as you just pay for the service, and thus it is a life-saver for small businesses and start-ups.
At the same time, the very notion of the workplace is transformed. Employees are able not only to work remotely and be mobile, but also to collaborate with co-workers on shared projects without the fuzz of sending and receiving loads of files that can be worked on only by one user at a time.
However, the main concern about cloud computing is data safety. Keeping yours and your clients’ data safe in a traditional way may be accompanied with high cost and risk, especially for smaller businesses with low server redundancy.
A significant number of companies across various industries already prefer cloud solutions over on-premises software having seen the above value. Megaventory is one such popular cloud-based solution, an inventory management system that can help businesses synchronize stock and manage purchases and sales over multiple locations.
The application provides concrete value as it is accessible from any location and by any device, significantly improving the way remote personnel interact with the products, the inventory locations and the business operations. Moreover, no software installation is necessary – everything runs on a web browser. This, as already mentioned, reduces cost and saves time by eliminating all the unnecessary complexity of maintaining your own server, software and equipment.
To sum this all up ecommerce strategies is expected to continue its rapid growth in the next few years, so it is highly advisable to try gaining your share from the industry’s profits. Remember that while it’s not too late to enter the ecommerce game these practices take time to show significant results. You should not get discouraged if you don’t gain the online presence of your competitors overnight. Give it time and you will be rewarded.
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Stamatia Manolara is a Digital Marketer and Content Creator for Megaventory, the online inventory management web application Her passion is staying up to date with the latest digital marketing technologies as well as upgrading her skills and developing new ones.