Email Marketing for Ecommerce, Tips to Double Your Sales

1. Introduction to Email Marketing for E-commerce

Email marketing remains one of the most cost-effective channels for e-commerce businesses. With the right techniques, you can nurture leads, re-engage past buyers, and significantly lift your revenue. In this guide, EcommerceRoot explores advanced tips to double your sales through email marketing.

Direct access to subscribers’ inboxes, offering personalised touchpoints.

High ROI  for every dollar spent, email marketing can generate $40 or more.

Control and ownership. Unlike social media, you own the list.

3. Key Strategies to Double Your E-commerce Revenue

Purchase history (new, repeat, lapsed buyers)

Engagement level (opened, clicked)

Browsing behaviour (abandoned carts, viewed categories)

By sending targeted messages, e.g. “back-in-stock” to interested visitors, you increase relevance and conversions.

3.2, Personalisation and Dynamic Content

Use dynamic tags: “Hi [FirstName]” and show products based on browsing or purchase history.
Include dynamic blocks: a “Recommended for You” carousel, location-based offers, or birthday discounts. Personalised emails show higher open and click-through rates.

Welcome Series: 3-email drip introducing your brand, bestsellers, and social proof.

Abandoned Cart Reminders: sent within 1 hour, 24 hours, and 72 hours with increasing incentives.

Post-Purchase Sequence: Thank you, upsell, request review or feedback.

Automation helps scale your sales while staying relevant.

3.4, A, B Testing for Subject Lines and Offers

Always test:

• Subject lines (e.g. “20 % off today only” vs “An offer just for you”)
• Email formats (image-heavy vs text-heavy)
• Calls to action (“Shop now” vs “Claim your discount”)

Track open rates, clicks, and conversions. Use winning versions in future campaigns.

3.5, Compelling Calls to Action and Design Tips

Keep your design clean, mobile-friendly, and fast-loading. Use a single clear CTA per email. Examples:

• Button: “Shop Bestsellers”
• U-shaped text: “Explore new arrivals”
  Strong visuals, concise copy, and clear CTAs drive action.

4. Optimising Emails for SEO and Deliverability

While emails themselves do not directly boost SEO, incorporating SEO-friendly content can help when emails drive traffic to your store or blog. Tips:

• Use descriptive anchor text for internal links.
• Link to EcommerceRoot blog posts (e.g. “learn more about abandoned cart recovery on our blog”) that drive on-site engagement and support SEO.
• Maintain sender reputation: authenticate (SPF, DKIM), clean your list frequently, and use double opt-in.

5. Trading Attention for Engagement – Building Trust via Emails

In e-commerce, attention is currency. Build trust by:

• Sharing brand story or mission (e.g. your sustainability effort)
• Including customer testimonials or user-generated content
• Offering transparency: shipping timelines, return policy

This “trading attention” for deeper engagement encourages customers to open future emails and make purchases.

6. SEO Friendly Email Content That Converts

Include blog previews or product highlights that lead to SEO-optimised pages on your site. For example:

Read more on optimising your checkout page UX on our EcommerceRoot article

This internal linking not only drives traffic but boosts SEO by increasing time on site and page authority.

7. Internal Linking to EcommerceRoot

Throughout your email campaigns and this blog, link to key pages on ecommerceroot.com:

• Your blog homepage (e.g. “visit EcommerceRoot for more insights”)
• Specific posts, such as abandoned cart recovery guide (e.g. “learn how to reduce lost sales in our abandoned cart recovery guide”)
• Product or tool pages (e.g. “explore our email marketing tool review on EcommerceRoot”)

8. Conclusion

Email marketing for e-commerce is a powerhouse channel when done right. By focusing on list growth, segmentation, personalisation, automation, A/B testing, SEO-friendly internal linking, and customer engagement, you can meaningfully double your sales. Use this EcommerceRoot-powered guide as your foundation, then build, measure, iterate.

Remember, every email is an opportunity to strengthen relationships, drive conversions, and reinforce your brand. Start implementing these strategies today, and watch your e-commerce revenue soar.

9. FAQs

Q1. How often should I send e-commerce emails to avoid unsubscribes?
A1. Aim for 1-3 emails per week. Monitor unsubscribe rates; if they spike, dial back frequency or segment more tightly.

Q2. What makes a powerful subject line?
A2. Use personalisation, urgency, and curiosity. Examples: “Your cart misses you” or “Exclusive 24h deal, just for you.”

Q3. Are plain-text emails better than HTML?
A3. Both have strengths. HTML is eye-catching; plain text feels personal. Use A/B tests to see what resonates with your audience.

Q4. How do I ensure deliverability?
A4. Authenticate your domain (SPF, DKIM), use double opt-in, segment and prune inactive subscribers, and keep spam complaints low.

Q5. What’s the ideal length for e-commerce emails?
A5. Short and sweet, 150 -300 words with a clear CTA. If you need to educate (e.g. product tutorial), you can go longer, but break into scannable sections.