What is PWA and How it’s affect to ecommerce business?

The world of ecommerce is rapidly grow. In the past few years there has been exponential growth in the mobile phone users. Today, more than 60% of user visit websites through their mobile.

Nowadays there are many services available on the Internet. For an ecommerce store owner it is necessary to have a mobile responsive site to engage the customers. The big ecommerce companies have their own native app to give better Shopping experience for customers. But for smaller companies, Which do not have native apps due to high development cost. The web apps are the key opportunity to win customers by providing the best shopping experience.

If companies have dedicated native apps, there are also possibilities that customer prefers a web version to avoid downloading and install app on the phone. Today people relay on Internet for every big or small work. From paying electricity bill to book a plane ticket all the things are done on the Internet. It is very necessary to give a better shopping experience to users. For that PWA technologies enter to the world of ecommerce.

What is Progressive Web Apps?

A Progressive Web Apps (PWA) is a web app that uses modern web capabilities to deliver an app-like experience for users.

Let’s take an example: A customer browses a product in your store. Where there is no network connectivity, and customer can still add products to the cart. The customer can even place orders offline. Once the Internet is connected the order will be processed automatically in the background.

This is what PWA promises to provides in web apps. PWA help site to load quickly, even in uncertain network conditions. PWA provides an app like experience to the user.

What are the features of PWA and How it’s affecting to ecommerce?

PWAs have numerous key features that make them different from traditional web apps and also see how PWA affecting to ecommerce.

1. Reliable

The app load instantly, even in uncertain network conditions.

How it affects ecommerce?

Faster load time is most important factor for any eCommerce store. Here PWA plays important role as they are loading faster. So more visitor engagement to your store.

2. Fast

PWA responds quickly to user interactions with silky smooth animations. Everyone hates crappy scrolls.

How it affects ecommerce?

As an ecommerce store owner you have to provide a smoother shopping experience to users. According to a survey conducted by Google, 53% of users will abandon a site if it takes longer than 3 seconds to load! Here PWA helps quick response to your site and engage the user to your store.

3. Responsive

PWA store automatically adjusts to any screen.

How it affects ecommerce?

Your store should be optimized for all types of screen and devices. Also, Google said that a site with mobile responsive will rank better in Google search results. Hence PWA store automatically adjusts with any screen size that help you to get higher rank in Google search results.

4. Push Notification

Push notification is the message that sent by native apps as a notification. According to a survey, customer engagement increases more than 87% by Push notification. So it is important to keep the customer informed about the latest deals and offers.

How it affects ecommerce?

PWA plays an important role to push notification. PWA sites can be added as an icon on the home screen. The user can access PWA in one click. This results in higher conversation rates.

5. Engaging

PWA is installable on live user’s home screen, without the need for an app store. They offer an impressive full screen experience with web push notifications.

In short, PWA combines everything that is great about a native app with everything that is great about a mobile website and delivered app-like experience to the user.

Final Thoughts:

PWA provides the best in class web experience. It not only provides best websites but also offer the best shopping experience for users. They offer many advantages to businesses like it reliable, works offline, and load faster.