Growth in ecommerce is at an all-time high. It is expected that ecommerce sales will reach $4.9 trillion in 2021, and generate $3.5 trillion in 2019. SMS marketing strategies, which is gaining traction among the ecommerce industry, has long been the preferred method for communicating messages.
Think of your company’s marketing messages achieving a 98% read rate within five minutes without the need for an internet connection. You can accomplish that with SMS marketing strategies.
SMS allows you to take advantage of micro moments. Someone naturally looks at your message on the phone when you send it. You might also prompt someone to check their push notifications if they have them enabled.
Many smartphone users are conditioned to respond to those dings and vibrations as normal communications.
Text message marketing can provide an engagement score that’s close to perfect anytime and anywhere.
The reason is that people pick up their phones an average of 58 times a day – more than ever before. There’s nothing we can do about it.
Messaging is a great way to connect with people when they’re ready, and then guide them through your sales funnel using seamless communications.
What Is SMS Marketing?
In SMS marketing, promotional materials are sent via text message. Your subscribers will receive a text message saying, “BOGO only today in store!”. Here are your savings,” is SMS marketing.
Text-messaging marketing is used primarily to communicate offers and other information to your existing customers, if they have given you permission to do so.
Why Use SMS as a Marketing Tool?
Nowadays, reaching your target audience is one of the biggest marketing challenges. Overwhelming amounts of information fill our inboxes, and ads on social media are so common that we hardly notice them anymore. SMS has an advantage here.
1. Millennials always have their phones
Any age group can benefit from SMS marketing strategies, but Millennials and Gen Z particularly benefit from it.
In 2005, nearly 80 percent of people aged 18 to 44 carried their cell phone with them 22 hours a day – they probably didn’t take their phones in the shower.
Many young adults and Millennials of today can’t imagine their lives without smartphones. These generations use phones for more than just communication. They’re an extension of each individual.
2. People open texts faster than emails
Text messages are opened more often – and faster – than emails. Approximately 98% of SMS messages and 20% of email messages are opened, according to Gartner. It takes an average of 90 minutes or more for someone to open and respond to an email. When do SMS messages usually get responded to? 90 seconds.
Here are 8 Benefits of Bulk SMS Marketing
With SMS marketing, you can improve engagement, increase conversions, and increase sales and revenues. Bulk SMS Marketing Strategies has eight reasons to be a part of your campaign.
1. Get a higher open rate than emails
According to Gartner, SMS open rates average 98%, proving its power. Increasing your opens will result in more conversions, so your ROI will be higher.
2. Increase ROI by spending more
SMS marketing costs vary based on the number of messages you want to send and the service provider you use. For thousands of text messages, the average price is between $30 and a couple hundred dollars per month. The cost of reaching each consumer is pennies or less – and that’s pretty cost-effective since 98% of those messages are opened.
3. Connect with your audience on mobile devices
In 2019, half or more of all internet activity was conducted on mobile devices, which makes mobile-friendly marketing essential for businesses. The SMS messages are designed to be read on mobile screens to begin with, so that makes it easy.
4. Connect with a wide demographic
Pew Research reveals that people use their mobile devices most often to send text messages. While texting might be associated with younger generations, it is an intergenerational communication channel. In fact, information about sports and news is consumed most frequently by individuals 35 to 44 years old.
You can reach a wider audience by using SMS marketing, which is prevalent among people of all ages. Particularly true compared to platforms like Instagram and Snapchat, which are largely used by younger audiences.
5. Get your message across quickly
Text messages are typically opened within two minutes of receipt, as previously stated. SMS marketing offers the best opportunity for fast-acting offers like end-of-the-day sales and flash sales because of this.
6. Integrate other marketing methods
SMS can be used to guide people through the buying process, and SMS works with many channels, making it easy to incorporate it into your other marketing efforts.
7. Boost the engagement of customers
Brands want people to feel like they matter to them, and they like to be in the know. You are able to keep consumers informed about offers, events, and news that matters to them when you use SMS messaging. This increases customer engagement and loyalty.
8. Provide customers with the option to opt in or out
Customers can choose whether to receive your SMS messages via SMS. The first impression might be negative. Would you really want to send text messages to people who do not want to hear about your products or business?
This is a waste of time and alienates potential customers. Customers are better able to manage their own preferences if they can easily make changes to the settings on your SMS marketing campaign.
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