Picking a perfect eCommerce hosting provider isn’t an easy task with almost hundreds of options available on the web. But, without any surprise, it is also the most significant task to take care off before your eCommerce business hit the road.
You might come across several platforms that build an effective and attractive online presence but choosing a poor hosting service might take away all the goodness. It will not even impact your search rankings negatively but will also bring your hard work, money and other resources to halt. That is why there’s a reason why 72% of marketers are carefully investing in online hosting services.
Therefore, we here suggest you to go through these six simple and easy tips that will help you decide what might work best before making a decision.
1. Impressive Speed
The speed of your website radically depends upon the hosting provider solution you choose. Peppy landing pages or beautiful images will mean nothing if your website takes a few seconds to load. You drop conversions and profit for every second of anxious torment of delayed loading.
Even Google promotes page speed over layout, content, visuals and more. That is why websites that load under 3 seconds observes 70% more engagement with a very minor bounce rate. Whereas, pages that take more than 5 seconds to load experience a bounce rate of 38%. Remember, page speed is the first impression on your visitors and make sure you do not let them judge you.
2. Realistic Bandwidth
Bandwidth is all about the total data that can be moved or downloaded from the site. If a hosting account says ‘UNLIMITED BANDWIDTH’, it’s better to watch out because many do not actually offer what they publish and it’s also irrelevant for a lot of businesses. Moreover, websites with less than half a million visitors yearly don’t really need to increase the bandwidth.
The volume of bandwidth a website requires must rely on the website’s performance, the level of traffic, the website’s layout and the growth plan of a business. And most importantly, stay clear of the hosting plan that involves penalties for exceeding the particular share of bandwidth as it can become extremely pricey.
Therefore, we highly recommend you to opt for the plan where you are only charged for the amount of bandwidth you use.
3. Efficient Web Space
This refers to the amount of space or storage which is allotted to a particular website by the hosting provider. It includes texts, files, images, scripts, emails or other databases for which you need space. Before jumping over the higher plans, you need to clear the needs of your business and the amount of space you need on the web.
However, if your plan is to run a website that includes personal blogging or educational stuff then you’ll barely have an issue with a shared hosting plan. But in case, your website is designed for high resolution visuals, videos and audios then it is always recommended to use a dedicated platform.
4. Higher Scalability
The eCommerce industry is continuously growing and you really can’t predict the needs of your website in the coming years. For this reason, it is important to know how flexible your web host is to upgrade and improve.
Let’s assume, your shared hosting plan is moving up to VPS once traffic enters a specific point. Do you think your host be able to enhance right away, without taking any breaks in service? Or let’s take VPS hosting in consideration, will your web host be able to handle if your website passes it to the first page of Reddit or slashdot?
To that end, it is important for your web host to take care of both slow and enduring growth in addition to the abrupt spikes in traffic.
5. Remarkable Support
It is very essential for a hosting provider to include customer support as a part of the plan. Many hosting companies don’t really offer you good support once you buy a hosting package. When technical problems arise, nobody comes up to deal with them which is even more frustrating.
It’s better to avoid the hosting companies that don’t offer 24/7 customer support. Suppose you get an impulsive interruption of service at 2 am, will you leave your website to wait until business hours to pick up your call? To avoid such consequences, it is recommended to evaluate and contact the support team during weekends or off-hours. If somebody even picks the call, do they actually handle the situation at that time or just keep it on hold? Think wisely and carefully.
6. Fair Pricing
What is even the use, if your web host is costing more than your expected profits from the day of its operation? When picking a hosting provider, it’s better to evaluate every solution’s worth.
Have you checked the stability of the company you’re picking your web host from? What is the reputation of the provider? Does it go with SLA details? These things are beyond cost-value but shouldn’t be ignored at all. After all, your hard earned money is going into it. So why not be bit choosy and cautious.
The Winning Formula
Let’s not ignore the fact that different businesses have different needs. We would never suggest you to opt for a free hosting service if you are planning to run a big eCommerce site. And, would surely never suggest to go for an expensive hosting plan if your needs to run a website are little and limited.
To be obvious, it’s not about which web host is the most popular but what matters is your needs and requirements.
We hope the above-mentioned tips were helpful for you to select the best services for your eCommerce business. So, get started and launch your website