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From Bollywood to Hollywood, TikTok has created a huge buzz with almost half a billion active users globally. Just within a matter of time, TikTok has become the most valuable startup in the world with a value of over $75 billion. And that’s not it, TikTok has even eclipsed Snapchat, Pinterest, Twitter and Facebook in terms of popularity.

So, why not use this platform to market your business and make your brand’s name reach the wider audience?

Undoubtedly, TikTok is inescapable as a platform that can turn out as a great opportunity to bring out your products and services in a huge audience. Big brands like Chipotle, NBA, Guess, McDonald’s, United Nations IFAD, Sephora, Teen Vogue and many more are using TikTok to get attention from the audience.

Apparently, if you are thinking to market your business on TikTok and wish to get VIRAL then this guide is all you need to follow.

Bring On Sarcasm, Fun & Creativity

Top 5 Basics Of TikTok Advertising You Shouldn’t Ignore

Well, TikTok is all about entertainment and unique content. You do not need high-end professional cameras to create a video but just a smartphone to start filming. It is an open ground and viewers usually enjoy the melodramatic and crazy side of the content.

At last, originality and quality is what matters. Keep a check on your competitors or popular brands to know what is getting the most hype. Usually, silly dance videos, cute mimicry on songs, short twisted stories, latest memes, short clips of pets, oddly satisfying videos or clips of the singing objects get the most attention.

If your target audience is younger, the above-mentioned ideas can do a lot for your business. The young generation is not very fond of typical educational tutorials or boring professional speeches but they crave for entertainment and sarcasm.

Know the power of a Hashtag

Top 5 Basics Of TikTok Advertising You Shouldn’t Ignore

The Hashtag Challenge is quite a common but an interesting engagement strategy for the TikTok users. A particular task is created by one user and other TikTok users are inspired to go for it and publish their outcome using the followed hashtag. Anybody is allowed to try and generate a hashtag challenge of their own, it should be just interesting enough to spread around.

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There were few challenges on TikTok that went viral within a fraction of time and gave a historic rise to the promotions like “Beautiful People Challenge”, “Shoe Change Challenge”, “Ultimate Friend Zone Challenge”, “Kiki Challenge” and many more.

Additionally, the hashtag challenge also picks up an ample volume of interactions and organic engagements. Rest it depends upon how creative and interesting your challenges are. Later the results can be deliberated by video interactions, views, likes and similar videos followed by other users.

Allow Duets & Filters

Top 5 Basics Of TikTok Advertising You Shouldn’t Ignore

TikTok includes many features and exciting filters like Portrait, Landscape, Food and Vibe to make your videos better and peppy. Out of all the features, duets seem to be crowd-pleasing as it welcome users to record a buddy video in the link to the one they have posted. Other users imitate the original video or act in a sarcastic or funnier way.

To make this feature useful for brand promotion, you can hire influencers or can do it with your team and can start filming the next viral video of TikTok. With so many options in the room, you can feature your story accordingly and bring it in front of the audience. You can experiment and test the things your own way and who knows what might work.

Say Yes To Media Buying Campaigns

Top 5 Basics Of TikTok Advertising You Shouldn’t Ignore

TikTok has both “Standard” and “Non-Standard” option to advertise on the platform. Here “Standard” includes in-feed videos and brand takeover where “Non-Standard” includes brand lenses, hashtag challenges or influencer marketing.

TikTok has a massive reach as 120 million monthly active users spend at least 30 minutes a day watching videos   . Therefore, running ad campaigns within this level of popularity is something you shouldn’t miss at all. Viewers expect new challenges, stories, duets every day, so there’s a lot of potential in the tiktok market.

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From the field of education to lifestyle, several popular brands like Pepsi, Lay’s, Hopscotch, Myntra, Clean n Clear etc are running campaigns on TikTok. The platform also offers paid advertising with pricing list based on Cost Per Mille (CPM), Cost Per Click (CPC) as well as Cost Per View (CPV).

Give Shoppable Ads A Try

Top 5 Basics Of TikTok Advertising You Shouldn’t Ignore

Shoppable ads is a brand new option which has been seen lately on TikTok. This feature has signified a move to the road of eCommerce where a click on the ad will divert you to the website users can browse and shop. This feature was first rolled out in the United States and then in India.

Brands like Snapdeal, Subway, fbb, Daniel Wellington and many more experimented shoppable ads on TikTok. Even TikTok is currently testing this option to make a better shop-in experience. However, if shoppable ads let out worldwide, the chances to sell in the wider audience will increase and can allow influencers to advertise straight from your business profile.

Wrapping Up

At Last, what’s more important is user-participation. Make sure your content is accessible and engaging enough to reach the audience. Understand the concept and set the trend. 

Although, TikTok is still growing but considering it’s growth – do not underestimate the potential and the opportunities it has for your business. Do not expect the results to be instant as not everyone can go viral with just one video but multiple attempts may take you towards the best. 

So, let us know if you are using TikTok to promote your business. We’d love to know about your first sale experience on TikTok in the comments section below.