Introducing an eCommerce venture from scratch is both exciting and exhausting at the same time. It is quite a long journey, from planning your finances to making sales and delighting customers. But, what is the most important decision to make before reaching that road of success? To pick a domain name and a web hosting provider.
Now, you must be wondering if a domain name and web hosting affects SEO. Fortunately Yes, it does. Majority of the marketers are unaware of the importance that a domain name and a web hosting provider mean to eCommerce SEO. Your eCommerce site can gain a lot from organic search results by coming up with a search engine strategy for your domain and web host.
So, keep following this blog to know in-depth how domain name and web hosting affects SEO and enhance your ranking results. Therefore, we’ll be breaking down the article into two parts for more accuracy.
Ways Your Domain Name Can Impact Your Search Engine & Ranking Results
1. Brand Name Based Domain Name
If your domain name is based on your company’s official name, it develops an essential consistency around all the areas your business prevails. After all, this is an easy way for your consumers to remember and spot you online.
The first basic to an SEO affable domain name is branding. For reference, “apple.com” acquired by Apple Inc., “vivo.com” acquired by Vivo Communication Technology Co Ltd., “facebook.com” acquired by Facebook Inc. and there are many more examples who understand the value of domain name and said a ‘BIG-NO’ to keyword-stuffing sites.
If people are more likely to remember your brand name, they are more likely to revisit you resulting in building your website’s credibility and reliability, which ultimately increases the overall value of the business.
2. Keyword Related Domain
Though many companies prefer to keep their domain name short and simple but putting the right keyword in your domain name can do wonders to your ranking on Google. That particular keyword can include a name of your product, services or business.
For example, if you are an interior designer specifically focused on corporate offices, you may get better search results with a domain like officeinteriordesigning.com.
The significance of having keywords in your domain name is a disputable theory. But many agree that keyword related domain has better click-through rates and traffic to the website as long as your keywords are relevant and consistent with your nature of business. Just make sure your keywords are flowing well logically rather than just overusing the words and employing hyphens.
3. Top-Level Domain
The online presence of your site also depends upon the Top-Level Domain (TLD) which exists after your domain name. The most popular types of TLDs are ‘.com’, ‘.org’, ‘.net’, ‘.co’, ‘.us’. However, ‘.com’ is the most preferred and in any case, it isn’t available for your domain name, you can opt for the others mentioned before.
Google doesn’t give any importance to TLDs such as ‘.biz’, ‘.bike’, ‘.info’, ‘.name’ and many others. The reason being they are pretty less common and technically receive less traffic. Therefore, if your target is to reach people globally – you must go for ‘.com’ , if you have a regional target – you can opt for a country level TLD like ‘.co.uk’, ‘.co.in’, etc if you are an IT company – you can consider ‘.net’.
Ways Your Hosting Provider Can Impact Your Search Engine & Ranking Results
4. Website Speed
The speed or load time of the website is basically the foremost factor that affects your search engine rankings. It’s a well-proven fact that if your site will take more than 3 seconds to load, you will lose almost half of the visitors.
A quick and responsive website can lead to better conversions, a higher rank in search engines and great user experience. To make your website load as fast as possible, your web host must have enough resources, high-quality hardware and a good data centre infrastructure. Plus, the speed of your website also depends upon the coding and the configuration of your site.
Some of the popular online tools to calculate your website’s speed are:
- Google PageSpeed Insights
- KeyCDN Website Speed Test
- Pingdom Speed Test
- Varvy PageSpeed Optimization
5. Website Availability
Your SEO rankings will certainly lose grip if your website keeps crashing. Staying available 24/7/365 is an absolute necessity if you are running an online store. What’s the use of creating a site and spending a lot of money if it isn’t even accessible to your users?
Regular server downtime is the sign of unfaithfulness and inconsistency. This not only negatively impacts your website’s performance but also drops it SERP. The basic server uptime should be 99.99% and if your hosting provider is offering any less than that, it’s better to keep it off.
List of the top-rated hosting providers that offer the required uptime:
- A2 Hosting
6. Website Security
Customers will only come back to your online store if their previous shopping experience was successful and safe. And, that is impossible to attain without the integration of flexible payment gateway, SSL certificate, PCI Compliance, Website Security Framework and other automated strategies that are incredibly important to employ.
A good hosting provider must serve you with the best security as a website which is vulnerable to cyber threats has to go through huge financial loss with the formation of a poor reputation. From the name of your customer to the number of their debit/credit card, nothing is secure in the digital world. To avoid such incidents, make sure your eCommerce site is up-to-date with the latest web security measures.
So now, you must be known to the importance of a domain name and web hosting in the search engine optimisation. We truly hope that the above-mentioned steps have helped you to get an optimal domain name and a wonderful host for your eCommerce business.