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For online brands, website UI is the direct representation of their products and services. Hence, for having a long-lasting brand impression, it’s crucial for merchants to create a unique UI for their website. As it can easily aid merchants in keeping their buyers engaged for longer periods.

However, achieving this with the traditional system of frontend development can be quite daunting. Because traditional HTML-based UIs can’t cater to the needs of businesses with high traffic and dynamic content. Hence, in such cases, merchants must look for suitable alternatives.

With the help of modern technologies such as React.js and Angular, merchants can easily improve their website’s UI. Also, merchants can use these technologies along with the CMS of their choice to bring a unique navigation experience for their users. For this, they can use modern Headless Architecture, which is supported by a variety of popular CMSs such as WordPress, Drupal, etc.

But before we dive into the details of how headless architecture can benefit an online business, let’s understand its basics.

What is Headless Architecture?

Headless Architecture is also commonly known as decoupled architecture. It is because the UI and the backend can act as completely independent entities. A headless architecture can be broken down into three sections for a better understanding:

Backend: In Headless architecture, the Backend consists of Database and Content management functionalities. It is the traditional admin panel and dashboard from which the merchants manage their content.

Frontend: Frontend is the UI aspect of the website with which the users interact. In headless architecture, it is created independently and can be attached to any CMS backend through the right choice of API. Merchants can choose any technology according to their business requirements.

APIs: Through the web service API, the headless architecture’s front-end and back-end communicate with each other. The frontend usually uses the APIs to draw required content in JSON format and showcase it to the users.

Benefits of Headless Frontend Development

Front End development using Headless Architecture offers multiple benefits to the users. With the help of Headless Frontend development merchants can easily achieve the following benefits:

  • With Headless Architecture merchants can efficiently share their content across multiple platforms by using a single backend. This makes website management and content delivery easier for website owners.
  • The traditional website architecture can be quite limiting for merchants. As it restricts merchants from freely implementing frontend features using their choice of technology. But with Decoupled Architecture, merchants can freely choose any front-end technology they need to create interactive front-end designs.
  • In Headless Architecture, developers are free from the hassle of reimplementing CMS every time they make changes in the frontend. This allows them the freedom to explore new features to alleviate the user’s experience.
  • Since headless architecture separates the backend from its frontend merchants can efficiently improvise their management functionalities. As the backend solutions will not be affecting the performance of the UI.
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Technologies that can be used for Headless Architecture

The headless architecture provides both flexibility and high performance. Hence, using it for a website can easily help merchants to provide a unique user experience for their target audiences. However, for this, merchants must choose a suitable front-end development technology. Below is a list of alternatives for merchants to choose from:


React.js is a JS-driven frontend development library. It uses a component-based syntax structure for frontend development and can assist in creating versatile frontend applications. Further, with the help of its component-based structure, merchants can also access features such as code reusability which eventually promotes faster development speed.

By using React.js developers can easily create fast, robust, secure, and interactive websites with ease.


Angular is also a JavaScript-powered open-source framework. It is maintained by Google and a vast community of developers. Since it is a structured framework, it can be used easily for creating amazing dynamic web apps.

Also, Angular.js provides features such as data binding, and dependency injection, which enables developers to speed up their development. As it reduces the amount of code that needs to be written.


Vue.js is also JavaScript powered frontend development framework. This works in a Model-View, View Model Architecture which makes it a great option for building lightweight headless websites.

Although it is quite new, its high decoupling feature makes it an amazing option for headless websites.

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Merchants can choose to use any of the above-mentioned technologies according to their requirements for headless frontend development of their website.

Headless Architecture related FAQs

How to implement headless architecture with major CMSs?

All the major CMSs such as WordPress and Drupal provide APIs that merchants could use for making their website operate on Headless Architecture. The CMS APIs allow merchants to use their choice of CMS while using a feature-rich and customized frontend.

Which is the best frontend technology to use with headless?

React.js is one of the most popular technology for frontend development. As it provides amazing features such as code-reusability, auto responsive pages, and improved load speed. Also, due to large community support, merchants can easily discover talented React.js developers as well.

Does a headless website require higher maintenance?

Yes as compared to the premade themes customizing and creating a frontend for the headless architecture can be a little costlier. As merchants cannot manually customize and maintain it. They need to hire developers or have to learn a bit of coding themselves to efficiently manage and customize their website.

What is the impact of headless architecture on SEO?

Headless Architecture can positively impact a website’s SEO rankings. It is because it can significantly improve a website’s load speed, user experience, and accessibility across devices. All of these factors have a direct impact on the ranking of the website.

 Final Words

Headless Architecture can easily aid merchants in improving their overall website and provide an elevated user experience to their target audience. Further, with the right choice of technology for Headless frontend development merchants can even improve their visibility and sale. Hence, to make a business website thrive merchants must adapt to headless frontend development.