When it comes to online eCommerce selling, the Amazon marketplace has always been the first preference for many new businesses. Although, the competition is massive in the online selling podium you should know what works best for you and your business to grab attention.
Amazon is one of the top-most companies in the world, always manage to stay on the highlights in reference to their enormous growth. This successful company is escalating with a rapid change year after year. Beyond Amazon’s immense success, sellers are struggling hard to stay in the game and getting access to it has never been easier.
Below we’ll discuss some tips that will boost up your selling on Amazon platform and will keep you ahead of the game.
Keep Competitive & Reasonable Prices
A study by Retail Touch Points shows that 80% of online buyers are observed to be price-conscious and it’s a well-proven fact that cheaper prices seize more attention than others. All you need to make sure is, your product is worth the price you are offering.
It would be better if you employ the price competition to assist you decide which products deserve to be valued or promoted in the marketplace. It is better to sell the products that have enough verge to propose you a reasonable rate of return while still being competitively priced.
Your “brand title” or “about us” matters a lot. It should be such that grasp one’s attention and boost confidence in the consumer’s mind. You must ensure that your subject matter is powerful enough to keep up with consumer’s interest and look out for their purchases.
So, let’s go with a basic formula of “brand name + name of product + features” and you are ready to sail. Such as “Apple iPhone 11 Pro 64 GB Midnight Green”. This trick always works as it conveys the buyer immediately about the product and on the other hand, you’ll be able to take advantage of keywords that show high ranking in addition.
Be A Pro Merchant Subscriber
By investing in Amazon Pro Merchant Selling Plan, you can save money and even get additional tools to make your selling convenient and hassle-free. It value around $0.99/transaction for a single seller, but with the pro merchant selling plan, you do not have to pay for the per-item charges.
Moreover, you need to just pay for a per month charge of $39.99 to classify as many things as you want on the Amazon forum. So certainly, you would have to pay only $0.04/transaction if you do 1000 transactions. But if you opt for individual selling, you would have to pay an average of $0.40 each and that also for only 100 transactions. And, let’s not forget some complimentary perks of uploading things in bulk, advanced reporting, additional selling options and unique ways of listing items to the marketplace.
Set Your SEO Strategy Right
With countless products and sellers on Amazon, buyers must ferret out your products. Accordingly, Amazon consider the keywords in your product titles or in the product about us to rank listings and that is why you should introduce the maximum number of keywords within the 500 product “about us” section.
The logic is quite simple under this, if customers are unable to find your product – you get no sales. To help you out, Amazon also offers you with a keyword tool that will let you reform every bit of listings by boosting the visibility of your brand and products. Eventually, this simple strategy will take your sales volume up in contrast to an increased figure of competitors.
Do Not Forget To Use Fulfillment by Amazon (FBA)
Does FBA really works? Is this question continuously hitting your mind?
Well, using FBA is all-about having access to Amazon’s phenomenal resources, quick and costless delivery privileges for your products in addition to reliable and esteemed customer assistance.
All you need to do is transmit your stock to an Amazon fulfillment center where your backlog will be stored, selected, packed and shipped across the country with 24/7 customer support via email or calls. The best part about FBA is that you don’t need to waste hours managing the delivery or shipment process instead you just need to concentrate on the other side of services.
Know the Value of Feedback & Reviews
From the beginning itself, Amazon has carried a precise policy against protecting the reliability of its reviews. Moreover, Amazon rank the product in search engine on the basis of product reviews and ratings. Amazon is totally against the fake and sponsored reviews which illustrate their commitment to keep up the quality of feedback and reviews.
As a seller. Reviews enhance your conversion rates and maintain your ranking on Amazon in its search result. A recent study suggests that 64% of electronic purchases are based on reviews and ratings of that specific product. So, be a smart seller and understand the importance of reviews and ratings within your Amazon business,
Automate Listings & Pricing
In the marketplace full of competition, who has the time to list products regularly? We believe it a complete waste of time and it’s better to invest your hours on promotions, marketing strategies, customer commitments and other basic business policies.
Whereas if you choose to automate your listings and prices on Amazon, you can make your process more intelligible and remove the upcoming complexities. Here are the reasons you need Amazon’s listings and pricing.
- Upload the stock list in bulk
- Upgrade your stock levels with ease
- Imbrute your data-feeds
- Haul manual alterations to make exclusive revisions
- Transport your listings from Seller Dynamics for effortless assembly
Takeaway: “Opportunities don’t happen, You create them”
Success is never guaranteed. The digital world is continuously growing and to survive in this tough world, you must adapt to the consistent growing environment. We understand how appalling it is to stand one-step ahead of your competition. The other important takeaway here is to adopt a data-driven path as open-minded and aspired as possible.
Have more queries, opinions or game-plans to boost your Amazon sales and stay ahead of your competition? Join in the comment section below. We’d love to hear from you.
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