5 Most Useful Facebook Ad Strategies Your Store Needs

With over 2.38 billion active users, Facebook is an exceptional platform for eCommerce businesses. Gone are the days, when Facebook was just for making new friends and stalking people. Today, Facebook has more than 80 million business pages and 86% of U.S marketers are using Facebook for advertising purposes.

Isn’t it interesting?

Furthermore, it has been reported that nearly 6 million businesses are using Facebook ads to approach their target audience, out of which 46% found their Facebook ad strategy successful.

There is no denying that using Facebook ads leaves a huge impact but only if you are connected to the right audience. There’s a reason why ad costs have been increased by 21%. And, if you are thinking to invest in Facebook ads then invest wisely.

Want to know how?

Just keep following!!

Employ Words That Prompt Immediate Clicks

Using your words cleverly is very important when promoting your products or services on social media platforms. Your audience must have a reason to take the desired action but it’s only possible if your words excite them or connect them emotionally. In short, attention is all you need.

To make people click your ad, focus on the following three steps that will tempt your viewers and the website visitors.

• Start with words like Limited Time Only, Clearance Sale, Offer Expires, Buy Now, Don’t Miss Out and so on. 
• Draw attention by creating urgency with words like Today, Until Next 24 Hours, Right Now. 
• Let your viewers know what does it include for them. For eg, Get 3 Bottles of Personalized Wine for $19.

Implement Multi-Product Ads

Just like the name, multi-product ads exhibit several products in a single ad. In the cost of one ad, your viewers can get eyes on multiple options that can help in increasing your conversions. For your information, it has been found that companies who have implemented Multi-Product Advertisements have experienced 50% – 300% hyke in their click-through-rates.

And, here are five other reasons why you should implement the multi-product ads option asap on your business page.

• Creates a catalogue and offer different varieties to customers
• Increases Revenue, Sales and Leads
• Engage your viewers by displaying multiple products
• Promotes several deals and discounts
• Builds prospects through a time-lapse canvas

Invest In High-Quality Visuals

It is worth making an effort for the platform that can make your online business stand out. Generally, people scroll through pictures like a shot and remember, you need something that can stop them right there. And for that, you need a suitable blend of striking pictures and compelling copy.

So, how you can create a perfect Facebook ad visual?

• By adding product images
• Use quirky graphics and illustrations
• Do not forget to check with the colour scheme
• Tell a powerful visual story
• Include engaging and interesting videos to your advantage

Just keep one simple fact in mind that people love to see real images or real people in their feed.

Run A Giveaway

Running a giveaway on Facebook is one of the easiest ways to create leads and increase your followers like a flash. It helps in building your network like insane and it’s absolutely fun to connect with your audience.

What’s the best way to run a giveaway?

• Firstly, select a prize that connects to the business you run. For example, that could be your brand’s merchandise, a gift card, store credit or the product itself.
• Then, decide on a theme that goes with your business. Or you can simply run a giveaway on a national holiday, business anniversary or on the new launch of product line.
• Thirdly, create your giveaway landing page for your website or for your business page on Facebook. You can even get hundreds of free templates online, so there is no need to hire a designer for the same.
• Now, it’s time to market and share your giveaway. There are two ways to do i.e paid or organic. It is quite obvious that paid would drive immediate traffic whereas organically things will only work if the content and the giveaway is something extraordinary.
• Lastly, announce the winner.

Do Not Miss Facebook Tracking Pixel

If you haven’t heard of Facebook Tracking Pixel before, then you’re missing out on something really important. It is basically a code that can be installed on your website to track the customer behavior and measure the results of your ads.

This tracking pixel can benefit you in several other little ways like you get access to more ad tools, you can create lookalike customers and can even utilize Facebook retargeting campaigns. But, make sure to install the conversion tracking pixel before you run your first campaign.

How to use the pixel tracker?

It is quite simple and can be done in just a few steps. All you need to do is, log in to your Facebook account, go to events manager, choose the pixel tab and click on “Create a Pixel”. After that, you can add the pixel to your site.

To save your time, here are the steps you might need to create a pixel.

Over To You

You may get a hundred Facebook ad strategies on Google but the above five are enough if you do it right. Not saying they’ll make you millionaire after shooting facebook ads but yes, there would be 100% chances of improvement in terms of sales and ROI.

Bonus Tip: Make the most out of your dollars by not delivering ads to the ones who are not interested. Use smart Facebook tools that would block such possibilities based on their activities or the back-end data. 

Therefore, start using these 5 steps one by one and let us know which worked the best for you? Always keep looking for a change and better results. And, we would love to know if you have any good or bad experience with any of the above mentioned Facebook Ad strategies.