In this digital age, social media is like that midnight craving which humans today have no control over. However, many of us forget that social media is not just a source of entertainment but is also a powerful tool to implement business strategies.
According to the Global Digital Report 2019, the figure of social media users in 2019 has raised up to 8.9% with 4.388 billion. There are predictions that there will be 1.92 billion online buyers in 2019 around the globe.
So, this is how the blend of social media and eCommerce store makes sense.
How to make the most out of Social Media?
From connecting people to growing business, social media has become an integral chunk of our lives. Though, it is not a miracle that will let you grow overnight instead it requires effective strategy and the right philosophy. The online world provides you with the opportunity, grabbing it depends upon you.
You must have seen a dog’s profile having a million followers but sometimes a business fails to get even a recognition. Ever wondered why?
Here’s the answer,
Know Your Audience First
Suppose somebody had a heart attack and he went to a dentist. Making sense?
Of course, No.
Similarly, it works here. The customers will not connect with your business unless they do not get the services they are looking for. Start surveys, send personalized messages and post engaging content to understand your audience better. Rather than forcing products and assuming someone will buy, why not to target the right audience and focusing on their needs?
Strong Social Media Presence
A good social media presence will make your business bloom like a garden. Your audience should know that you are active 24/7 for their service. It is important to view business from a customer’s perspective to build it stronger. Research says, 78% of customers will remain doubtful to buy from your brand if you ignore their social media complaints.
Posting product reviews, customer feedbacks or testimonials should be a part of your daily strategy. This approach always works as it adds value and build a healthy relation. After all, who does not like attention?
Engage With People
Engaging with everyone through the social media platform is an impressive way to win their hearts. Responding to customer queries or feedback works as an amazing strategy to grow the business online.
Liking comments, reading messages, replying to the posts and thanking them for the feedback is something that every customer will love. This will keep them connected to your brand for a longer period. Or, you can even organize competitions or giveaways for better engagement.
Promotions & Discounts
You must have heard this popular quote, “To gain something, one has to lose something.”
This similar strategy can be used by conducting flash sales, displaying vouchers, discounts and offers. This will make your audience eager and more interested in your brand. Always flash something better than your competitors and attract more & more customers to your store.
In the end, promotion is the main purpose which will be achieved by giving discounts. This strategy will work great for producing more sales and inventory clearance.
Valuable Content Only
No doubt, the major goal of every brand is to sell and make money but maintaining a standard and retrieving customers can never be ignored. Do not just try to sell the products all the time, instead post valuable content or some solutions to the problems in your blogs or accounts your customers might be looking for.
Staying organized and producing the right content on your social media accounts will unlock more opportunities. It could be a meme, a motivational quote, the hashtag challenge or information about any upcoming event.
Need traffic?
Social media is all about affiliation, assurance and relationship. Driving traffic to your business is not a big deal if you know the right strategy. In the case of eCommerce stores, things simply work in two manners. Either bring traffic straight to your website or use the same to generate sales.
According to the analysis, buyers who experience clear communication on social media with your brand are more likely to suggest and favor your brand by 3 times. Those recommendations could be more likely on social media which will automatically increase more visits on your social media accounts.
No doubt, natural content is fruitful but success needs more.
Social Media Advertising
It is important to escalate your outreach potential and gain the most out of each platform. Invest in increasing the visibility of your brand on social media in order to boost your business.
Research says, 67% of brands are working on raising their budget for social media advertising by 2019 where, 19.2% of businesses have already been spending on social media including Facebook, Instagram, etc.
In-app Purchasing
This fact cannot be ignored that eCommerce businesses are spending extravagantly on social networks. Building an app for your eCommerce store is also one of the methods to strengthen your client base and boosting sales.
According to Statista, the number of mobile shoppers in the United States from 2013 to 2018 has increased up to 75.9 million. On the other hand, 78% of users would rather access a store via mobile app instead of a website.
Popular social networks like Facebook, Instagram, Pinterest, Twitter has already enforced this strategy. In-app purchasing not only boost up the conversion rates but also add on loyalty and maintain trust.
Live Streaming Videos
This technique has become more sophisticated and huge. Undoubtedly, people love videos but there is something that grabs more attention: Live Video. This option is running successfully because it helps in generating brand awareness and creating a community real quick.
Statista says, 80% of people opt to watch a live video rather than reading a blog post and Facebook users prefer to watch live video 3 times more than recorded videos.
Live Streaming is taking over social media because of the engagement and the customer experience it offers. Your videos should be just informative and user-friendly and there you are creating a fan following. Just remember to inform your followers about live streaming in advance.
End of the Line
Today, social media is like a game-changer. It offers opportunities, makes your brand name reach the public, generates sales and builds great customers. Still, many businesses haven’t really made the most out of it. That might be because of the investment or knowledge.
This blog post shares successful and trending ideas to drive traffic, understanding the audience and choosing the right platform. These marketing strategies through social media will actually make the difference.
For more tricks and tips to stand out, feel free to contact and do not forget to leave your feedback or suggestions in the comment section below.

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