Why is it necessary to address shopping cart abandonment in your eCommerce store?
Top 7 Reasons behind eCommerce Shopping cart abandonment with Solutions
- Insisting all users register or create an account
- Unexpected or high shipping charges
- Complicated and time-consuming checkout
- Lack of Multiple payment options
- Limited Payment Security Features
- Return and refund policy
- Uncomfortable Customer Support
Are you an eCommerce merchant looking forward to converting customers to your online stores? If yes, you need to market effectively and reduce the abandonment cart rate.
On average, around 70 percent of customers abandon their carts after adding an item. To make your effort and time valuable, it is always necessary to determine why your store faces a tremendous cart abandonment rate.
But, finding out the reasons will not help you out in improving your sales. Instead, the solutions for the reasons do. Luckily, you are into the blog now!
Let us discuss the top 7 reasons and solutions to reduce the eCommerce abandonment rate in your store without much hassle.
Why is it necessary to address shopping cart abandonment in your eCommerce store?
When it comes to an eCommerce store, there are multiple factors for cart abandonment. Though there are many reasons, the store has to face the complex problem and tackle it sooner. The first step to reduce cart abandonment is to address the issue.
Addressing the issue that creates hypotheses among the visitors helps you to curb the shopping cart abandonment rate. According to analytics, 67 percent of the buyers abandon their carts and leave the store without completing the purchase. It brings an immense loss to the site if they never addressed the problem behind it.
The image helps you know the further reasons that add up weight age to the above point. These may be the reasons that an eCommerce store owner fails to address.
Once the eCommerce store owner finds the actual problem, then different solutions can be created and tested. It helps you determine whether to proceed with the qualified plan that improves the shopping cart abandonment rate.
Top 7 Reasons behind eCommerce Shopping cart abandonment with Solutions
Coming to the point, every eCommerce store falls in different categories according to the buyer’s mindset. It is always necessary for the merchant to know where they fall upon—before that, reducing the cart abandonment rate is a hugely beneficial thing that triggers 10x more than the store’s sales.
Let us understand and accept the flaws that have to be corrected immediately in any eCommerce store to taste the flavor of increased sales.
Insisting all users register or create an account
Many eCommerce stores do the same thing as yours. They insist the users create a new account to complete their purchase. Even if it is a single product, they need to register and create an account to proceed with the same.
Though it seems an easy process, it becomes tiresome for many visitors. Probably, this may become a valid reason for them to bounce back from your store.
Solution:
Why not give them a guest user account that makes them a hassle-free purchase instead of creating a new account. Indeed, it helps!!
With the guest checkout option, the users can quickly complete their purchase within minutes without creating an account. They just have to enter their email address. It is more convenient for them too. At times, you can also allow them to use their social media account to complete the purchase.
Unexpected or high shipping charges
According to the Baymard study, almost 60 percent of the shoppers abandon their carts due to increased shipping costs or other hidden charges. Shoppers always wish to proceed with the item they are looking for. But, it is not applicable when they encounter unusual hidden charges or increased shipping costs.
Why take risks when it clearly shows that eCommerce users hate high shipping charges. It frustrates and increases the anger level of the users towards your store. It is not suitable for a startup or a mid-age company. When the user encounters a high charge at checkout, it is not ideal for the store’s brand value.
Solution:
As a retailer, you cannot compromise more on the shipping costs as it may lead to a significant loss for your store. But, it doesn’t mean you cannot satisfy your customers with low shipping charges. Set a realistic expectation right from the beginning that makes customers face any sudden hidden charges during checkout. You can also provide free shipping for the customers who have achieved your minimal purchase criteria or loyal customers. It retains them back to your store.
Complicated and time-consuming checkout
People like me always hate hectic checkouts. This falls as the main reason why customers abandon their carts during checkout time. It is also closely related to the mandatory account registration, which we have discussed earlier.
When it comes to the entire checkout process, it is always necessary to focus on the elegant and straightforward. Few eCommerce stores also provide only one mode of the payment transaction that makes the process more hectic.
Solution:
Ideally, you can reduce their checkout time in the shopping cart. Remove the fields that are unnecessary and make the customer frown with anger. Instead of driving users to fill in the details, you can automatically fill in the essentials that the user already provides at the time of registration.
You can also set realistic expectations and reduce the strain encountered by the customers. You can also introduce progress indicators that make them know the stage in which they are purchasing. They can also learn about the steps remaining to complete the checkout. It helps them to change or edit things before they complete their checkout process.
Lack of Multiple payment options
After the checkout process, the next phase that the user enters is the payment gateway. Every user wishes to have more than one payment method to make their purchase more manageable. But, the idea to abandon their cart flashes their mind when you fail to add more than one payment mode.
For example, what if a person wishes to use his/her debit card for their purchase, but your store only offers payment through Credit Card. They would bounce back to the other store where they find their preferred payment method. Here you can visit the Best Ecommerce Blog.
Monisha Thangavel is an ardent writer and a blogger carrying years of experience in different realms including eCommerce, Tech, and SEO. Her brevity rich writings flash a light upon the uncovered yet important points about WordPress and eCommerce plugins like Retainful. Apart from content, Monisha spends her free time learning calligraphic writing.
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