Are you selling a products or service online? Your customer can easily reach to your websites? Not getting enough traffic to your store?
This is where SEO can help you. Getting more traffic is a dream of every ecommerce store owner. Bringing more traffic to ecommerce store without investing more money in advertising can be a great way to build your ecommerce empire. You can do all the things by making powerful SEO for your ecommerce store.
What is ecommerce SEO and why does it matter?
SEO stands for Search Engine Optimization. It is the process of generating natural traffic to your websites from search engine. The primary goal of SEO is appearing your product or service on top of the Search Engine Results Page (SERP).
Why does SEO matters?
Let’s quick look at some statistics…
- 37.5% traffic of an ecommerce store is directly coming from search engines. (SEMRush)
- 44% of online shopper start their shopping journey with Google search. (nChannel)
- 92% more traffic getting by businesses that show on the first page of Google. (Smartinsights)
Pretty impressive, right? With this in mind, let’s take a look at 7 Best SEO Tips to get more traffic for your ecommerce business.
1. Keyword Research
Keyword are the word and phrases that your customer enter into a search engine. Keyword research is the foundation of every ecommerce SEO strategy.
For example, Without keywords, it is impossible to optimize your product page and category page. That’s why Keyword Research is an important task to do. Keyword Research can be conducted in a number of different ways.
First, note that there are three different types of keywords: Informational, Navigational and Transactional.
Informational Keywords are keywords that gives you information. Informational keywords like this, Someone searches for “how to increase conversion rate?” This keywords only care about the Informations.
Transactional Keywords are keywords that used when someone is trying to complete an action. For example, Someone searches for “Buy running shoes” It shows that someone is trying to make purchases.
Navigational Keywords are keywords that uses to navigate somewhere. For example, Someone searches for “food store near me” It shows the someone is navigating somewhere.
The keywords research for ecommerce is a different. Because ecommerce site only needs a buying intent keywords. It helps to increase traffic that leads to sales. We want a keyword that has a high volume of searches per month.
Google and Amazon Suggest Keywords
Yes, Google is the most powerful search engine in the world. A quick and easy way to find a some keyword suggestion directly from Google search autocomplete. When you start to type your search query, Google automatically suggests relevant queries. These suggestions based on popular search activity by users. At the bottom of the page you will also find some additional related search queries. That would be great for keyword ideas.
You can follow the same procedure on Amazon and similar search engines. The process is similar, Search for a keyword that’s relevant to your products. This will give a suggestion about your related keywords. You also found some long tail keywords, usually three to five words in a length. The longer keyword also more specific has higher conversion rate.
Look at a few ways to find some perfect keywords for your ecommerce store.
Google Keyword Planner:
The Google Keyword Planner is a free tool to generate right keyword for your business. A great starting tool for keyword research. You also find high volume keyword on keyword Planner.
SEMRush is paid tool that offers solutions for SEO, PPC, content, social media and competitive research. SEMRush take your keyword list from good to great.
Make sure you have selected unique keywords for your business.
2. Site structure
How the pages on site are organized and structured is an important consideration for any ecommerce site. Site structure has also effected on user experience. A well organized site structure makes easy to find all pages for user and also for the search engine.
As you add or remove products and categories from your store, site structure gets complicated quickly. There is an two important things to keep, in mind when it comes to ecommerce site structure.
- Make your site structure simple and scalable.
- Every page of your site is as three or fewer clicks from your homepage.
The simple site structure helps user to move around quickly and easily find what they want. You also don’t want to rearrange your site structure every time when you add a new product or category.
Homepage have high link authority, Right? So, if your product page is more click away from your homepage, then it gets less authority. Now if your product page is away only three or fewer links from the homepage, then it helps to higher rank in Google.
It is not only easy for the user, but also for a search engine. That’s because a simple site structure makes it easy for everyone to find what they want. A simple site structure also helps to convert customer into buyers.
3. On-page SEO
Now that we have done keyword research and site structure for your ecommerce store. Now let’s talk about how can you optimize your highest value pages.
- Products Category pages
- Product pages
When you are optimizing your category and product page, Keep in mind one thing that the main goal is to high rank on Google and convincing searchers to actually click through to your site. With that, let’s see how to make on page SEO for your ecommerce store.
The title tag is one of the most important things on-page SEO. Your product title tag should be combined keyword that users are searching for. It should contain the details about the products.
Use modifiers like “Save X% off”, “Get FREE shipping”, “Sale”, “Lowest price” etc. can give boost to your product page. Because Google is used Click-through Rate (CTR) as a ranking factor.
And when you include this to your title tag, you will find your site with more clicks.
The primary page headings and principal keyword of the page should be covered in the H1 tag. It helps to user and also search engine. With the use of header tag you can categorize your content with different heading. Use supporting header tags (H1 to H6) the way you would write an outline.
Header tag used to generate user friendly content for your ecommerce store.
Generally, store owner’s copy and paste default product descriptions directly from the manufacturer. This will not help you to stand out in the hundreds of other stores that selling the exact same thing.
Google and other search engine is use content to decide the rank of your page. If your product has a short description, how your page should rank for?
Write a long product description (around 1000+ words) so Google can do its job better for your page. The more you write, the more Google can be ranking for your pages.
Write unique product description and also add a keyword that helps to rank your page higher.
Latent Semantic Indexing (LSI) keywords:
Latent Semantic Indexing (LSI) keywords are words and phrases that closely related to your main keyword.
You can find these keywords on either Amazon or other big competitor. On Amazon, search your main keyword and you will find closely related keywords. Let’s take one example, You are trying to sell a toster:
That includes keywords like:
“Wide Slots”, “Toast Boost”, “4-Slice”, “Black” etc. That frequently repeat. Because this keyword is common elements of search terms.
If you are getting traffic from main keywords, you may also try with secondary keyword as well. So use these LSI keywords to rank higher.
4. Strategic keyword in anchor text
Anchor text is a little thing, but have a more impact on SEO. Because Google uses external anchor text to understand what your page is about and also, for which keywords it should rank.
So keep anchor text relevant to the content you have placed in. Including important keyword links in your product descriptions can also lead the visitors to similar product pages you want to push.
5. Websites performance
As an ecommerce store owner site performance is a major criteria for SEO. Start by focusing on these performance issues:
Site speed is the amount of time for a webpage to load. Google is using site speed as a ranking signal. As per one survey slow load time can increase shopping cart abandonment by 29.8%. This is a serious thing for any eCommerce store. There is some reason for slow site speed…
- Larger image file
- Sloe server response
- Too many plugins
There are some tools to identify common reasons for slow site speed. With the help of Google PageSpeed Insights you can optimize your site speed.
The website security is an essential part or any ecommerce store. Shopper doesn’t want to buy from unsecured websites. It is clear that HTTPS offer better security and safety to your websites. Also, Google has confirmed HTTPS as a ranking signal. Keep your website more secure with HTTPS to higher rank in Google.
6. Mobile experience
In the past few years there has been exponential growth in the mobile phone users. Today, more than 60% of user visit websites through their mobile. Providing a positive mobile experience to user is essential for an ecommerce store. In march 2018, Google officially announce that the mobile version of a site’s is accounted for ranking.
Mobile responsive site has good grace in Google ranking.
Adding a products video to your site can help your customers feel more confident about their purchase. It also helps to increase user engagements. A video is one of the most important things about content marketing. From 64-85% of customers are likely to buy a product after watching a product video.
There are other reasons you need to be using a product video for your ecommerce store. Let’s take a look at some of the most important reasons:
Click-through rates (CTR): Including a product video on your page, that increase CTR and drives a 157% more traffic from SERPs.
Bounce rates: Customer spends more time on the product page with videos that help to achieve a lower bounce rate.
Backlinks: The video helps to generate quality backlinks, that drives more traffic to your store.
When you search for any products, Google or other search engine displays a mix results with included a video. Video is the most effective way of demonstrating a product features to your customers.
Having product videos in your product page gives you an extra chance of ranking.
SEO is an essential part of an ecommerce business. There is so much more that in ecommerce SEO. I hope, the above article helps you to bring more traffic and sales for your ecommerce store.
Now it’s time to hear from you… Let me know in the comments section below.