5 Simple Ways To Boost Your Website Traffic For Free

Who doesn’t want more customers?

Of course, everybody does. Customers are like lifeblood to online businesses which you can’t survive without.

But what, if you do not have enough budget for the paid advertising? Are you done digging into the online pit?

Do not worry. This article has all the positive advice for Ecommerce retailers like you to increase traffic without even spending a penny. Therefore, its high-time to ignore the myths that say “you cannot rise above the competition without spending a fortune.”

So, let’s get started without wasting any time.

Referral Marketing

“Word of Mouth” can never go out of trend.

Research says, 82% of individuals seek advice from friends and family before making a purchase. In fact, buyers are 4 times more likely to purchase a product when a friend suggested it.

So, what’s the thing that excites existing customers to recommend your website to others?

The answer is INCENTIVES.

For Example, Invite a Friend -> Your Friend Makes a Purchase -> You Earn $10 credits

Online shoppers love discounts, gift cards or other fringe benefits that can come from just posting a positive shopping experience or referral email. It might take some work on the front-end but it’s totally worth. Top multinational companies like PayPal, Uber, Google Pay, Amazon Prime and so on, uses Referral Marketing Program to get more people connected to them.

Employ Upselling

“Would you like fries with that?” 

Ever heard this question at the fast food drive-through? Am sure, you did. This is the finest example of upselling.

Upselling is basically a psychological strategy that gets the attention of the people by displaying expensive offer with extra add-ons and upgrades. Though, it is profitable to both customers and businesses.

A recent study by Econsultancy uncovered that Upselling pushes an average of four per cent of sales with your present client list alone. The number might sound less to many but it will make a huge difference in your entire revenue stream.

Do you know? Amazon experimented with upselling in 2006 (using the phrase “customers who bought this item also bought”) and the revenue increased by 35%.

This proves you have nothing to lose through upselling. If this can increase revenue by 35%, what else do you need? You can maximize your sales per customer and increase your website traffic with appealing deals and offers.

Get Social

Doesn’t matter if you generate awesome content. If people are not able to find you, the hard work is useless. Having a social proof is like an identity license for your business as it is a strong convincing factor.

Today, there are more than 3 billion active social media users globally and that’s a huge number. In fact, 70% of buyers believe on stranger’s recommendation before buying anything.

This is because consumers trust reviews and testimonials of the product they are interested in and that’s the best social proof you could have. It’s a well-researched fact that conversions increase by 58%, if your company has a social proof.

So, before you try experimenting with upselling, just make sure you have enough proof from other consumers or shopper’s who appreciated the add-on product offers. Let the world know how good experience your customers have with you.

Try Promotional Emails

A simple yet powerful marketing strategy which attracts the attention and also gets them the message. That’s the best way to make use of the subscriber list.

Emails are said to be the 3rd most influential source of information. According to stats, 77% of online shoppers prefer to get promotional emails and customers spend 38% more after receiving offers or discounts via email. Plus, the fact cannot be ignored that current customers spend 68% more than new ones.

Email marketing will not only create brand awareness but will also build trust among customers that will boost website traffic for free.

But, How?

Here’s the answer.

• Encourage present customers to subscribe
• Deliver what your subscribers expect
• Make sure your emails are mobile-friendly
• Be Friendly
• Encourage them to buy more with appealing offers
• Respond to them

Drive A Giveaway

People love free gifts or exciting prizes.

Ask Tim, who ran a giveaway to grow his monthly visitors from zero to 10,000. He had zero traffic and only 152 people on the list when he started the giveaway. Within some time, the result was incredible. He got 211 new Facebook fans, 113 new twitter followers and 578 email subscribers.

So, if Tim can start from zero then why can’t you?

Giveaways or Contest might just give a short time boost but the results are highly powerful. You can display giveaways on your landing pages or on your store’s blog posts. Interesting contests or giveaways always have higher chances of going viral.

Hubspot reported Giveaway campaigns leads to 34% traffic increase and every contest increase the number of sign ups by almost 8 times.

So, what you need to run a successful giveaway?

• Just a Clear Goal
• Attention Seeking Prize (eg: a free ticket to an event, free product, voucher and so on)
• A Promotion Plan

In a Nutshell

You don’t always need a huge budget to grow your store online. However, to be a part of the competition, you need to be innovative enough to draw people’s attention towards your online store.

Things work differently and do not be disappointed if one doesn’t bring a huge traffic right away. Keep trying until you find the best and the most profitable for your business.

Understand your audience, customize your message and use the free tool or tactics as a trump card and there you go. And, do not forget to test the above-mentioned tips to drive traffic to your online store.

Let us know which tactic worked best for you and which technique you use the most on your online store to bring more traffic without spending money. Share your experience in the comment section below.